Absolut Smile

After a wonderful Thanksgiving spent with friends & family, I've officially had enough turkey to last me until Christmas.  While raising a glass of wine in celebration this weekend, we've all had the chance to say thank you for the little things that make us happy.  I'm thankful for the random things that we see virtually everyday that, for whatever reason, simply make us smile...the view of downtown Toronto coming into the city from the east end, the sight of our favourite athlete scoring a highlight reel goal, or cleverly done advertising on the side of a bus stop or during the commercial breaks of our favourite shows.  The Snickers Betty White commercial is funny and yes the Yellow Pages mobile app commercial with the dude oiling himself up made me chuckle but they are missing that certain visual impact & creative appeal that brings a smirk to my face each time I see them.

I think if you made the neck
of the bottle a soccer field,
I'd have to agree! 

One brand that has consistently delivered interesting and visually creative campaigns is Absolut.  If you're of a certain vintage, you'll surely remember those Absolut vodka bottles being the center-piece for MANY pages of magazine advertising.  University dorm rooms all over Canada were the museums for those works of art.  The border of the room dressed with hundreds of these pages, every bottle taking a unique and interesting form to support various "absolute" messages...ABSOLUTE HOMAGE, ABSOLUTE PUNK, ABSOLUTE MARKETING.

Doing Things Differently Leads to Something Exceptional, a 60 second spot from Absolut,  is another one of those cool, visually appealing, smile moments.  7 words come together in a series of art stunts that must have been a pain in the ass to complete but loads of fun & stunning to witness live.  Think about it...you've got the G in SOMETHING halfway blown up when a bird runs into it and puts a hole in the balloon, forcing a major delay.  I love this spot and the message it delivers...I hope you enjoy it too!

Since I was curious after seeing the ad and maybe you are too...you can see a little about the creation each word in the ad in these clips: Doing Things Differently Leads to Something Exceptional.  The videos for LEADS TO & EXCEPTIONAL are my personal fav!

Also, you can see more about In An Absolut World on their website.  Some interesting reading if you've got the time to kill.

Cheers!